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All Journal Jurnal Arbitrer Proceeding SENDI_U Math Educa Journal Polingua : Scientific journal of Linguistics, Literature and Language Education Jurnal Ilmiah Poli Bisnis Quantitative Economics and Management Studies Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat
Fitri Adona
Politeknik Negeri Padang
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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Journal : Jurnal Ilmiah Poli Bisnis

 1 
TINJAUAN RELEVANSI CITY BRANDING MELALUI KOLABORASI BRAND INDEX DAN BRAND PERSONALITY: PADANG YOUR MOTHERLAND Fitri Adona; Sri Nita; Yusnani Yusnani; Lut Mafrudoh
Jurnal Ilmiah Poli Bisnis Vol 10 No 2 (2018): Volume 10 No. 2 Oktober 2018
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.10.2.37

Abstract

This study applies the collaboration approach of city brand index and city brand personality towards the city branding "Padang Your Motherland". The results of city brand index show that the presence aspect - visitors 'views on international status and reputation globally' gets the highest rating. The aspect of the city brand index of the city of Padang that is relevant to the city branding "Padang Your Motherland" is the presence, place, people, sentiments of feeling, while the indirect is the potential and preconditions. On the other hand, City of Padang city personality scale also shows that some aspects that shape the brand personality of Padang City have direct relevance to the city branding "Padang Your Motherland", namely excitement, skill, and toughness, while the indirect aspects are sincerity and sophistication. This aspect that does not have direct relevance can be a supporter in the personality of Padang City. Based on the results of this study, it is suggested that the Padang City Government pay more attention to the potential aspects and prerequisites in city brand index and aspects of sincerity and sophistication in city brand personality in the development or evaluation of the city branding "Padang Your Motherland".
Padang Halal Tourism: Studi Kasus Terhadap City Branding Pada Pusat Perdagangan Kota Padang Fitri Adona; Yusnani Yusnani; Sukatik Sukatik
Jurnal Ilmiah Poli Bisnis Volume 11 Nomor 2 Tahun 2019
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.11.No. 2.253

Abstract

Since West Sumatra established itself as the world's best halal tourist destination at the World Halal Tourism Award 2016, Padang City is automatically synonymous with the city of "Halal Tourism". The victory in the category of Worlds Best Halal Culinary Destination and World's Best Halal Destination motivated the Padang City Government and all stakeholders to build awareness that the time for tourism in the City of Padang was to rise up and be aligned with other regions in Indonesia. But the fundamental problem faced in the development of Padang City tourism is the non-specificity of the Padang City city branding with the cities and regencies in West Sumatra. Case studies reveal, that the pattern and concept of city branding halal tourism has not been created yet, there is no guarantee that Padang City holds the main principles and conditions for halal tourism even though the population is predominantly Muslim. Important factors for Muslim tourists may also be partly accommodated, such as halal labels, worship facilities and halal services. Padang must be more consistent in the selection of city branding and conducting socialization and promotion on an ongoing basis.
Co-Authors Desmon Hamid Luh Putu Ratna Sundari Lut Mafrudoh Mafrudoh, Luth Mafrudoh, Luth Natalia, Monika Nita, Sri sri nita Sri Nita, Sri sukatik sukatik Yusnani Yusnani Yusnani, Yusnani